Employing Electronic Technology in the Organic Supply Chain to Boost Organic Business Growth

Abstract

This research focused on examining the impact of electronic technology and the roles of different stakeholders within the organic supply chain, aiming to boost the development of organic businesses. Despite the global surge in organic farming, Bangladesh lags in this area, with minimal research on its organic supply chain. To address this gap, the study gathered primary data via self-administered surveys from 389 participants, including industry players, consumers, and transporters in the organic agriculture sector, using stratified random sampling. Techniques like Path Analysis and Structural Equation Modeling (SEM), facilitated by AMOS software, were employed to scrutinize and interpret the data. The study achieved its goals, validating the hypotheses that e-technology and stakeholder dynamics significantly affect the organic business's growth. This research not only provides valuable theoretical insights but also contributes data that can aid future investigations into the organic supply chain, particularly the effects of various factors and e-technology on it.