Abstract
Corporate social responsibility refers to the voluntary promises made by an enterprise to achieve sustainable development. When enterprises conduct prosocial activities, they must consider the feelings of their employees including employees’ sense of identification and well-being. However, most existing corporate social responsibility studies have focused on the financial performance of enterprises; the effects of corporate social responsibility on employees have seldom been examined. Accordingly, this study conducted an empirical study examining the effects of employee perception of enterprise corporate social responsibility, employee well-being, and organizational identification on employee innovative behavior. A total of 431 valid questionnaires were retrieved. A structural equation modeling analysis revealed that a positive relationship exists between employee perception of enterprise execution of corporate social responsibility and employee innovative behavior. Furthermore, both employee well-being and organizational identification play mediating roles between the two variables. When conducting social responsibility activities, enterprises are suggested to inform their employees or even encourage their participation in their efforts to fulfill their social responsibility. Through interaction between internal and external stakeholders, substantial innovative behavior, beneficial for the subsequent development of enterprises, can be stimulated.
Highlights
With the diversification and enrichment of communication technologies, network information, and knowledge dissemination media, available information has been made more transparent and the operation and management of many enterprises less mysterious
The first included content related to the measurement of four study variables, namely corporate social responsibility (CSR), work well-being, organizational identification, and employee innovative behavior
All variables were significantly and posit8ivoef l1y4 correlated to employee innovative behavior; this result is consistent with results reported in rlietleervaatunrtel.iteTroatuexrea.miTnoe exthaemimnedtihaetinmgedeifafeticntgs eofff ecotsheorf ovtahreiarbvleasriaobnlesemonploemyepelowyeell-wbeeilnl-gbeaingd aonrgdaonrigzatnioiznaatlioindaelnitdifeincatitfiiocna,tiothne, trheesereasrecharecrhseersmepmlopyleodyetdhethepaptahthaannalaylysissismmeeththoodd ooff ssttrruuccttural equation mmooddeelliinngg ((SSEEMM))
Summary
With the diversification and enrichment of communication technologies, network information, and knowledge dissemination media, available information has been made more transparent and the operation and management of many enterprises less mysterious. Enterprises depend on consumers to generate profits; the negative consequences of enterprise actions are frequently borne by these consumers, the environment, and the public [2,3,4]. When proposing the future trends of enterprises, Drucker [6] mentioned that “the current century is an age of social charity” and “the new management fad should emphasize the incorporation of integrity and trust into practice.”. This indicates that the execution of social responsibility by enterprises has gradually become a crucial trend and critical factor in the development of enterprises When proposing the future trends of enterprises, Drucker [6] mentioned that “the current century is an age of social charity” and “the new management fad should emphasize the incorporation of integrity and trust into practice.” This indicates that the execution of social responsibility by enterprises has gradually become a crucial trend and critical factor in the development of enterprises
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