Abstract
This research aims to study and analyze changes in the organization and improve the organization's values in Commercial Banking Center Mandiri Bank Surabaya. The collection of primary data through individual interviews focus group and secondary data from the investigation of corporate documents and observation of existing employees. Analysis using SWOT matrix aims to analyze the strengths, weaknesses, opportunities and threats as well as to improve and redesign the existing activities. Based on the result of this research using SWOT matrix analysis, it produce 20 strategies that can be used as alternative to improve its performance for Mandiri Bank Surabaya.
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