Employee participation in corporate volunteering

Abstract

Corporate volunteering (CV) is on the rise with several firms actively supporting and sponsoring social/community development activities, investing their key asset: employees, beyond mere donations. Most often, volunteering activities do need high levels of commitment and involvement of their employees to realise the purpose of volunteering activities. Although, employee's involvement is fundamental for CV, attraction, and sustenance of their participation is a long-standing challenge for the organisations. Hence, a systematic inquiry into the dynamic nature of drivers of employee participation in corporate volunteering is necessitated to understand the phenomenon of employee volunteering. We seek to explore and propose some of the key drivers of employee support for CV. Further, we inquire some of the volunteering experiences/challenges and organisational outcomes aiding insights into employee sustained involvement and support for volunteering initiatives. We discuss the theoretical and managerial implications.