Employee Marketing: The Effect on Workforce

Abstract

Internal marketing contributes to increased levels of employee brand loyalty, which can lead to incremental increases in sales and profitability. Additionally, brand-loyal employees have a great opportunity to promote their company to their loved ones, co-workers, and neighbours. Furthermore, increased levels of employee brand loyalty may be associated with increased levels of employee work satisfaction. The scope of this paper is to understand how the employee marketing is emerging. The future aspect of the research is also considered.