Abstract
Today, in this rapidly changing business world, organizations focus more than ever on corporate social responsibility as a strategy to achieve their overall business objectives and attain sustainability. Therefore, properly recognizing its impact on both company and its employees is crucial. This study aimed to identify the impact of perceived corporate social responsibility (CSR) on employee engagement. Further, it attempted to understand the relationship between CSR and employee engagement and assess the level of perceived corporate social responsibility and employee engagement among the selected sample. The final study sample consisted of Executive and Managerial level employees in a selected private hospital which engages in the healthcare services sector in Sri Lanka. The data were collected from 216 respondents using a self-administered questionnaire via both personal visits to the organization and internet-based methods. The study was a cross-sectional research study done in a non-contrived setting with minimal researcher interference. Descriptive statistics, correlation analysis, and simple regression analysis were mainly used for the analysis. The results revealed a significant positive relationship between the two variables. Further, it showed a significant positive impact of perceived CSR on employee engagement. These research findings provide compelling evidence of how CSR could work as an investment rather than a cost for the organizations. Thus, this study helps the organization focus its attention on improving the employee engagement ratio through CSR activities.
Highlights
Organizations with the best and most engaged employees have greater success within the dynamic business environment
This study aimed to identify the impact of perceived corporate social responsibility (CSR) on employee engagement
It attempted to understand the relationship between CSR and employee engagement and assess the level of perceived corporate social responsibility and employee engagement among the selected sample
Summary
Organizations with the best and most engaged employees have greater success within the dynamic business environment. Government and authorized parties have imposed rigid rules and regulations for organizations to be followed when carrying out their business operations To answer all these rising questions, corporates have adopted Corporate Social Responsibility (CSR) initiatives. According to the discussion had with the management of the “XYZ Company,” which operates in the private healthcare services sector, they are currently spending a considerable amount of money and effort on CSR activities They stated that even though most of the organizations in the private healthcare services sector in Sri Lanka are spending a lot of money on CSR activities, it is still questionable how and to what extent these CSR activities positively influence different stakeholder groups of these organizations. The authors examine whether CSR has a significant impact on employee engagement in the Sri Lankan context through this study
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