Abstract
This article addresses the cross training of employees in large agribusiness firms that hire employees having varying degrees and backgrounds. The successful use of an experiential fed cattle market simulator in cross training is described. Evaluations of workshop participants evidence the success in teaching many aspects of agribusiness management including: general marketing and management concepts of their industry and company; macro (industry) and micro (firm) behavior; market psychology and dynamics of price discovery and supply—demand effects on price determination; teamwork in decision making; and better understanding of and appreciation for other positions within the firm. © 1995 John Wiley & Sons, Inc.
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