Abstract
Employee creativity is one of the most important components to measure a company's human capital, particularly in knowledge‐intensive companies. However, the complexity of the conception of creativity means that the measurement of employee creativity has become difficult. Reflecting discussions and contributions on Creativity in R&D as presented at the 2006 R&D Management Conference held in Taiwan, this short thematic paper reviews four different and critical approaches to creativity, namely the evolutionary approach, the cross‐disciplinary science approach, the social system approach and the social network approach. This paper concludes that the four approaches provide complementary contributions in understanding the measurement of creativity in an R&D context, but that the interaction of the socio‐cultural context with employee creativity needs to be taken into account.
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