Empirical study on the Relation between Customer Experience and Behavioral Intentions

Ya Qing Zhou Ya Qing Zhou,Da Wa Lha Mu Da Wa Lha Mu

doi:10.1109/icss.2013.41

Empirical study on the Relation between Customer Experience and Behavioral Intentions

Ya Qing Zhou Ya Qing Zhou, Da Wa Lha Mu Da Wa Lha Mu

https://doi.org/10.1109/icss.2013.41

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Publication Date: Apr 1, 2013

Citations: 1

#Customer Experience #Customer Behavioral Intentions + Show 8 more

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Abstract

Theme hotel is the outcome of furious competition in hotel market while Tibetan culture theme hotel is a new branch of it. This paper intends to explore the relationship between customer experience and behavioral intentions in Tibetan cultural hotel with 222 valid questionnaires collected in Tibet. The result shows that customer experience has positive effect on customer behavioral intensions. And the AMOS17.0 test also indicates that the positive effect has been fully mediated by the perceived value of the customers in Tibetan cultural theme hotels. According to the conclusions, this research provides some suggestions and managerial implications for Tibetan cultural theme hotels.

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