Abstract

Establishment of pig-breeding record is fundamental to enforce the source supervision of pork production and construct the tracing mechanism of pork quality safety. Based on the result of 327 questionnaires, Logit Binary Choice Model is used in this paper to quantitatively analyze the factors influencing the willingness of pigbreeding farms and farmers to establish breeding record. It shows that six factors, which are education level, specialized level, participation in pig-breeding cooperative organization, recognition of breeding record, government’s propaganda and supervision, have significant and positive impact on the willingness of pigbreeding farms and farmers to build breeding record. Key words: Pig-breeding farm and farmer; Breeding record; Logit model; Influence factors

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