Abstract
Perceptive image of tourists is the focus of research of tourism destination image in recent years.Perceptive image formation is a complex process which is influenced by various factors and interweaves the aspects of the behavior,psychology,sociology and tourism.Firstly,this study presents a definition of perceptive image of tourism based on the domestic and international literatures.In addition,we study the influence of factors on perceptive image formation systematically and make the stage characters of formation clearly.And then we construct a conceptual model of perceptive image formation based on research hypotheses.The model is empirically tested by factor analysis and correlation analysis.The results are obtained as follows.(1) The main factors influencing the perceptive image formation are the individuals,situation of tourism destination and inducement.(2) Perceptive image of destination tourism contains cognitive image and emotional image;components of cognitive image include tourism resources,tourism accessibility,entertainment and tourism atmosphere.(3) Generally,factors of perceptive image formation of Nantong are positively related to the components of perceptive image and the results can verify the feasibility of the conceptual model.
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