Abstract
The purpose of the study is to identify the formed image of the territory in the perception of its inhabitants, using empirical research data for this. The main results of the study are that a comprehensive analysis of the mental representation of the urban space was carried out, on the basis of which the key elements of the image of the territory, the boundaries of the vernacular districts of the city, their urbanonymy were identified, as well as the significant role of urban open public spaces in the formation of the image of the territory. The authors come to the conclusion about the peculiarities of building images of cities, centered on symbolically significant elements and spaces that act as anchors for forming the image of a city in the perception of residents, attaching the population to the territory and constructing local identity.
Highlights
The mental image of a city is a cumulative subjective image that reflects the spatiotemporal features of the city, as perceived by a large number of citizens
- mental mapping of Kazan and Naberezhnye Chelny; - in-depth interviewing of city residents, implemented in the format of live communication with the informant; - online survey of residents by means of google forms and Instagram social network, by means of surveys in posts and comments of city residents on actual topics; - the formation of collective visual images of the territory, by identifying the «architectural face» of the city; As research materials, we considered data from the cloud-based urban indicators platform Urbanmetrics, created at KB Strelka LLC, on the demand for urban pedestrian infrastructure, the index of urban spaces attractiveness among city residents and tourists (Fig. 1.), as well as data on urban population density (ArcGis Web AppBuilder)
For Naberezhnye Chelny, the total sample was 60 people, 50 of whom completed the online survey, 10 people participated in the interview and the mental mapping. 3.1 Revealing the «architectural face» of the city It is important to remember that up to 90 % of people receive information about their surroundings through visual perception
Summary
The mental image of a city is a cumulative subjective image that reflects the spatiotemporal features of the city, as perceived by a large number of citizens. It is these collective images of the city that are of particular value. G. Gornova notes that the city identity contains a person's stable image of himself as a resident of a certain city, fixes the citizen's emotional and value attitudes to the history and culture of the city, to the city community, influences the individual's self-esteem and his productive activities [1]. We will rely on the data collected in two cities of the Republic of Tatarstan, differing in their scale Kazan and Naberezhnye Chelny
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