Abstract
This study explores the factors influencing consumer purchase intentions for eco-friendly vehicles in the Colombo district of Sri Lanka. The conceptual framework was structured primarily based on the Theory of Planned Behavior and 28 potential influential factors were explored in this study. This study mainly focuses on determining the influence of attitudes, subjective norms, perceived behavioral control, personal moral norms and also demographics of the consumers in purchasing eco-friendly vehicles. 262 responses were taken by using snowball sampling by distribution of the questionnaire survey and 210 useable responses were considered in the research. The author has found that personal moral norm and supplementary factors influence the intention to adopt eco-friendly vehicles while attitudinal, perceived behavioral control and subjective norms have become insignificant.
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