Abstract
This research will take PokemonGo, as a case of a location-based augmented reality (AR) mobile game, and explore the existence of its links to tourism. By illuminating the aspect of AR mobile games which wholly immerse with the real geographic space, the study attempts to categorize the immersion environment into two constructs, reality (offline) and virtual (online). In addition, based on balance theory the study model examines the relationship between destination satisfaction and game play satisfaction. The hypotheses were tested using 228 Korean PokemonGo players who had experience in visiting a location to play the game. The findings show AR immersion can be a combination of two dimensions and game play satisfaction has a positive effect on destination satisfaction. Thus identifying AR mobile game’s potentially influence tourism behaviour.
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