Abstract
It is very helpful to carry out rural land consolidation and readjustment for the integration of urban and rural. The research purpose is to discuss about the influence factors of the motivation of rural residents who involved in rural land consolidation in Haiyan County of Zhejiang Province. The research methods include questionnaire survey, spatial analysis based on GIS and case analysis. The results show that if the two factors which represent the demonstration effect are considered, the Cox & Snell R2 raises from 0.36 to 0.46, and the Nagelkerke R2 raises from 0.51 to 0.65. The research conclusions show that the demonstration effect plays an important role in rural residents' decisions. And the conclusions will contribute to improve the efficiency of rural land consolidation and readjustment project.
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