Abstract
The scientific paper is devoted to the identification of empirical features of the modern conceptualization of digital logistics in the conditions of the transition to a multichannel sales system. The authors conclude that the modern development of logistics is going through a serious stage of its rebirth, which is accompanied by a change in the market mechanics of the commodity supply system of the consumer market. The paper provides an evidence base of empirical and theoretical substantiation of changes in the operation of supply chains of the consumer market due to the transformation of the sales model and the transition from mono-channel to multichannel sales, which, as the authors believe, is not of evolutionary, but of revolutionary nature.
Highlights
For a long period of time, especially at the stage of transition to the market, economic theory and logistics outran the practice of developing the traditional spheres of reproduction and circulation, not all the problems of which were really solved
The present study identifies the causes and factors of the restructuring of the theoretical and methodological basis of modern logistics, the mobility of which must be adequate to the speed and radical nature of change of the processes that it is intended to describe and resolve
Based on the results of the study, let us designate a number of the most significant trends and institutional and market transformations in the commodity supply system of the consumer market, which will determine in the future a new perspective and vector of construction - restructuring of logistic scientific knowledge
Summary
For a long period of time, especially at the stage of transition to the market, economic theory and logistics outran the practice of developing the traditional spheres of reproduction and circulation, not all the problems of which were really solved. The rapid growth of the digital economy stimulates the separation of logistical practice from the theory; a certain archaic nature of the previous methodological guidelines does not allow adequately reflecting the progressive market practice. The present study identifies the causes and factors of the restructuring of the theoretical and methodological basis of modern logistics, the mobility of which must be adequate to the speed and radical nature of change of the processes that it is intended to describe and resolve. The issue of the development of modern multichannel sales contains a sufficiently critical mass of such changes that allow arguing this conclusion
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