Empirical Analysis of Factors Affecting the Adoption of Smartphone on Young Generation

Abstract

The aim of this study is to identify factors of smartphone adoption on young generation this study proposed an approach by dividing smartphone-based services into four different categories of Productivity that incorporate business utility apps (e.g., MS Word file viewer and file manager, easy in use, filling up expectations, article, internet, and education), Entertainment, which includes Game, Sports, Music, Mobile tv, and Photography apps. In addition, Information category contains Finance, News, Travel, Medical, Banking, Weather, and others. Networking indicates those services for the social networking such as Facebook and Twitter and others social networking apps. The survey comprises of four sections and responses are collected in 5-point Likert scale to measure the actual view of the respondents. Pearson correlation and Regression analysis are conducted to measure the degree to a correlation between dependent and independent variables. There is no significant relationship between smartphone services with expensiveness, affordability, and flexibility. But a significant relationship between smartphone services with protection towards the environment, tools for social networking, wireless Internet services, mobile tv & online banking. Out of 150 respondents, about 80% of them are quiet satisfied on smartphone services Among the respondent’s boys are mostly found of using different types of financial services like online marketing, online payment, online banking, etc. but girls are mostly found of entertainment services. Finally, it’s observed that on the eve of the twenty-first-century young generation demand and expectation regarding smartphone services is increasing in every day.