Empire of Eloquence: The Classical Rhetorical Tradition in Colonial Latin America and the Iberian World by Stuart M. McManus

Abstract

Reviewed by: Empire of Eloquence: The Classical Rhetorical Tradition in Colonial Latin America and the Iberian World by Stuart M. McManus Don Paul Abbott (bio) Stuart M. McManus, Empire of Eloquence: The Classical Rhetorical Tradition in Colonial Latin America and the Iberian World. Cambridge, GB: Cambridge University Press, 2021. 300 pp. ISBN: 978-1-108-83016-4. The title of Stuart McManus's book might lead readers to expect a history of rhetoric in the Americas. That expectation would be perhaps misleading, for the "empire of eloquence" extends far beyond the New World and encompasses all the territories that were under the direct control or indirect influence of the Spanish and Portuguese monarchies. It was a realm that included portions of Europe, North and South America, Africa, and Asia. It was, like a later empire, a vast domain upon which the sun never set. It was also a polity of remarkable duration, beginning in the sixteenth century and continuing well into the nineteenth. Most importantly for readers of Rhetorica this empire was also a place where "neo-Roman public speaking was the archetypal ordering mode in Iberian urban settings, and a powerful tool for spreading ideas, building political consensus, bolstering religion and articulating standards of public behavior that could take place in Latin, European vernaculars and indigenous languages" (5). [End Page 97] The immense geographical and chronological scope this empire requires a correspondingly comprehensive research endeavor. And so, the author helpfully includes a map of some of his extensive research travels. The inclusion of this map leads to the inevitable question: where in the world is Stuart McManus? The answer, it seems, is that while preparing this book he might have been found in any number of far-flung archives and libraries. The result of McManus' scholarly travels is a study that is, in his words, both "meta-geographical" and "polycentic." He contends that "the early modern Hispanic monarchy, and arguably the Iberian world as a whole, cannot usefully described only in terms of a series of bilateral relationships between the crown and subject territories" (197). Accordingly, McManus traces the interconnections between the practice of rhetoric in the various colonies, enclaves, dependencies, allies, and outposts that made up the Iberian world. And despite the great diversity of that world, its rhetorical culture exhibited remarkable consistency and continuity. Most notably, "the early modern Iberian world saw an unprecedented flowering of epideictic oratory" (40). The Empire of Eloquence is, therefore, a cultural and intellectual history constructed around the oration and, in particular, the epideictic oration—sermons, academic discourses, civic celebrations, and funeral orations. This work is, therefore, a history of oratory rather than a history of rhetoric (in the sense of the rhetorical theory and precepts found in the handbooks and treatises of the early modern period). This is not to say these handbooks and treatises are neglected—they are not—but simply that they are ancillary to the story of the oration. Indeed, one of the strengths of McManus' book is that it analyses an impressive variety of neglected, and mostly unpublished, speeches. These are important artifacts that have been often overlooked by scholars in favor published, and thus more accessible, rhetorical treatises and textbooks. This intellectual history is comprised of a series of case studies which typically examine either individual orators or a particular variety of epideictic oratory. An example of the latter is the study of the epideictic oratory following the death of Philip IV in 1665. The Spanish King's death prompted commemorations (exequias) which included funeral oratory as well as poetry, ephemeral architecture, and other memorial forms. McManus studies 42 exequias between 1665 and 1667 which were celebrated from "the Philippines to Flanders and from Mexico to Milan" (51). The content of funeral orations reveals a remarkable similarity despite their wide geographical distribution. These encomia were, of course, speeches praising Philip's virtues, most notably justice and religious devotion. But they also emphasize that Philip's virtues should be embraced and emulated by the citizens and authorities who inhabited the empire, thereby strengthening its political and social structures. Thus, these funeral orations were, according to McManus, a form of "virtue politics" that served both to honor the...