Abstract
ABSTRACT This paper examines the role of Brazilian businessmen in recreating aspects of the culture of U.S.-style consumer capitalism in their own country, especially through their emulation of the North American department store. Rather than an imposition from without, the reshaping of Brazilian retailing practice and culture in the middle decades of the twentieth century was largely the work of native-born Brazilian elites, some of whom were hugely successful, and whose success was part of a larger remaking of modern Brazil.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
