Abstract
Recent literature discusses movies and television as determinants of destinations' image formation influencing tourists' travel decisions. However, there still exists a lack of knowledge regarding the details of such screen-related influences on travel behaviour. This study attempts to shed light on these screen-related aspects and their role in influencing travel decisions and travel behaviour at the destination. In particular, it examines the role of the Austro-German Sissi movies in attracting visitors to Vienna (Austria). The movies were shot during the 1950s and Vienna served as a major set for the movie. Based on a review of the major literature in the field of movie-induced tourism and the empirical survey the authors are able to derive implications for destination marketing and further research recommendations. Questionnaires were distributed amongst visitors of Sissi-related heritage sites. The findings support the importance of movie-induced tourism by illustrating that the Sissi movies contributed to travellers' choice to visit Vienna and the film location.
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