Abstract
The relevance of the article deals with the importance of studying of human emotions in the process of communication. In recent decades the interest of scientists in the emotive field of humanitarian knowledge has significantly increased. The emotional competence and emotional intellect of representatives of modern society, the search for emotional meanings, the role of emoticians in intercultural communication are the subject of their interest.
 The purpose of the study is to analyze the representation of emotive concepts, to identify the role of metaphor and ethnic picture of the world in this process on the example of texts of Spanish literature. The systematic description of communicative or discursive forms are under the demands of the time, since the theory of emotional intelligence is the subject of interest of humanists, but also economists and politicians who agree with philologists and linguists that the emotive discursive practice has the ability to transmit a whole range of functions and unfold new semantic subtexts of the described situation. Literature is one of the form of cultural life that reflects the social practices of representing emotions. The hermeneutic analysis of the text is the main research method.
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