Emotional responses to the consumption of dry-cured hams by Spanish consumers: A temporal approach

Abstract

The objective of this study was to describe for the first time the emotional responses during the consumption of three types of Spanish dry-cured hams, namely, ‘Iberian’, ‘Serrano’ and ‘Curado’. Moreover, dynamic sensory techniques such as Temporal Dominance of Emotions and Temporal Dominance of Sensations were applied to identify the dominant emotions and sensory attributes perceived during ham consumption. >50 emotional terms were generated during sample consumption including positive, negative and neutral terms. Noticeable differences were detected among the three types of dry-cured ham for their emotional profiles. The most dominant emotions evoked by Iberian dry-cured hams were “intense”, “authentic” and “pleasant” and could be associated with the domination of cured flavour and juiciness, with both attributes being closely related to their high intramuscular fat content. However, in Serrano and Curado dry-cured hams, the domination of saltiness attribute seemed to contribute to evoking negative emotions as “ordinary”, “indifferent” and “dissatisfied”. Finally, high duration of the domination of positive emotions as “desirable”, “intense”, “pleasant” and “authentic” contributed to high overall liking scores.