Abstract
The present research investigated effects of message framing (losses-framed or gains-framed), message modality (video with text or text-only) and emotional arousal on environmentally responsible behavioral intentions. The sample consisted of 161 college students. The present research did not find a significant difference in behavioral intentions between the losses-framed and gains-framed groups. Results suggest a significantly higher environmentally responsible behavioral intent in the video group than in the text-only group. Results from the correlational analyses showed a reliable relation between emotional arousal and environmentally responsible behavioral intentions. Practical and theoretical implications are discussed.
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