Abstract
Emotional responses to climate change map framing using facial emotion recognition technology
Highlights
Other risk communication literature shows that the emotional framing of a risk has impact on the behavioral response of those for whom the message is intended
How the framing of these maps affects how readers interpret the message of the map or how different frames might lead to different emotional responses and potentially, different behavioral responses
This study empirically evaluated emotional responses to climate change frames and maps to examine how different frames might lead to different emotional responses
Summary
Griffin b a University of Oregon, Eugene, OR USA, cfish11@uoregon.edu b RMIT University, Melbourne VIC Australia, amy.griffin@rmit.edu.au The different ways that maps are framed by the media can lead to different emotional responses to the same information. Framing shapes the way in which information is presented, and frames are used by authors and designers to focus the reader’s attention in order to lead them to a particular interpretation of the information being communicated.
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