Abstract

Written language is comprised of simple line configurations (i.e., letters) that, in theory, elicit affect by virtue of the concepts they symbolize, rather than their physical features. However, we propose that the line configurations that comprise letters vary in their visual resemblance to canonical features of facial emotion and, through such emotional resemblance, influence affective responses to written language. We first describe our data-driven approach to indexing emotional resemblance in each letter according to its visual signature. This approach includes cross-cultural validation and neural-network modeling. Based on the resulting weights, we examine the extent to which emotional resemblance in Latin letters is incidentally processed in a flanker paradigm (Study 1), shapes unintentional affective responses to letters (Study 2), accounts for affective responses to orthographically controlled letter strings (Study 3), and shapes affective responses to real English words (Study 4). Results were supportive of hypotheses. We discuss mechanisms, limitations, and implications. (PsycInfo Database Record (c) 2020 APA, all rights reserved).

Full Text
Paper version not known

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.