Emotional Labour and Corporate Vitality of The Nigerian Hospitality Sector in Yenagoa, Bayelsa State

Abstract

This paper examined the relationship between emotional labour and corporate vitality of the Nigerian hospitality sector in Yenagoa, Bayelsa State. The researcher adopted a correlational survey design as it measures the link between two variables. A sample size of one hundred and fifty (150) participants were drawn from a population of two hundred and forty (240) with the aid of the Taro Yamane formula. The simple random sampling technique was used and a questionnaire was designed carefully to elicit data. The Pearson Product Moment Correlation Coefficient was adopted to test the hypotheses with the aid of the Statistical Package for Social Sciences (SPSS) version 28. The results showed a week significant relationship between surface-level behaviour and corporate vitality. It was revealed that deep-level and genuine behavior have a strong and positive relationship with corporate vitality. The researcher concludes that there is a relationship between emotional labour and corporate vitality. However, it recommends that the management of hotels should create a work culture that promote positive emotional values, safety and feelings that will lead to improve customer service in such a way that surface-level behavior does not affect the worker and managers should serve as role models by displaying genuine behavior in their interactions with employees and customers.