Abstract
The design of Web page should be Internet-user-oriented. The key factor of a successful Web page design lies in that the designer can find out counterparts of products in the real world. Another important factor of a successful-designed web page is that the designer can represent the products by a combination of harmonious and inducing colors, images and characters. The pluralistic society nowadays brings about individual aesthetic need. A unique and individualized emotional design of a web page can impress Internet users deeply, initiate Internet users to click promptly and contribute to the establishment of social image and mutual communication service via a website. This thesis mainly deals with color emotion, image emotion and character sign emotion in Web page design. Through a typical example of a Web page design in a Web site, the aesthetics and application of visual signs of a web page is discussed. The emotional design of colors, images, and character signs of a web page are studied.
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