Abstract

Will the emotional context in which a painting is placed impact how well adolescents remember the colors in it? Will there be differences in color perception and recognition based on age and gender? Specific materials had to be designed to answer this question: (a) an abstract, themeless painting composed of twelve colors, each covering the same area with the same number of pixels, and (b) four texts with different emotional connotations (fear, anger, happiness, and sadness) describing the lives of fictitious painters. After being pretested, the material was proposed to 142 seventh-grade students and 71 tenth-grade students. Each subject studied a painting and heard one of the four texts. Next, the painting was taken away; after this, the subjects ordered the twelve colors based on how much area they thought each one covered the painting. It was hypothesized that the subjects would give greater importance to specific colors depending on the emotional context induced by the associated text. The results confirmed this hypothesis, although the tenth graders were less affected by the emotional context than the seventh graders. There was no statistically significant effect of gender in either population.

Highlights

  • The French language is full of color-based expressions like rouge de colère and vert de peur, or blanc comme neige

  • Will the emotional context in which a painting is placed impact how well adolescents remember the colors in it? Will there be differences in color perception and recognition based on age and gender? Specific materials had to be designed to answer this question: (a) an abstract, themeless painting composed of twelve colors, each covering the same area with the same number of pixels, and (b) four texts with different emotional connotations describing the lives of fictitious painters

  • Relationships between color perception and emotions are necessarily governed by cognitive processes, and as such, they can be approached in terms of information-processing operations, where memory plays the principal role (Ovalle-Fresa, Ankner, & Rothen, 2021)

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Summary

Introduction

The French language is full of color-based expressions like rouge de colère (red with anger) and vert de peur (green with fear), or blanc comme neige (white as snow, unblemished). & Mitra, 2012), and color presentation had a systematic effect on a subject’s emotional state (Wilms & Oberfeld, 2018) These effects of colors on human behavior can be understood in an evolutionary perspective (King, 2005) and a context-dependent effect, based on the interaction between emotion, culture, and context (Kuniecki, Pilarczyk, & Wichary, 2015). First emotional priming associated with color was expected to elicit an attentional bias for color congruent to emotion, which tended to encode an overestimation of the color in memory This process can be compared to the emotional priming effect on cognitive schemas (Dadomo et al, 2018)

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