Abstract
This research investigates how individual emotional and rational components of software testing service evaluations impact behavioral intentions associated with the software testing service, and how specific, theory-driven service characteristics (complexity, proximity, and output specificity) impact the emotional and rational components of the software testing service evaluation. A controlled experiment is used, and the results indicate that (1) both emotional and rational components of software testing service evaluation have significant impacts on behavioral intentions associated with the software testing service, (2) the specificity of testing service output impacts both the emotional and rational evaluations of the software testing service, (3) the complexity of the testing service task only influences the emotional component, and (4) the proximity between the testing service provider and recipient has no significant impact on the emotional evaluation of the service.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
