Abstract
It has been demonstrated for visual and olfactory stimuli that an increase in heart rate, skin conductance, facial electromyogram activity and breathing rate correlates with negative and/or excited emotional states and a decrease with positive and/or relaxed emotional states. It was the aim of this study to explore the psychophysiological status of emotional moods associated with use of a men's skincare range. Therefore, in a 5‐day habituation phase 19 male volunteers (mean age 32 years) used three perfumed products (a shaving mousse, cleansing gel and hydrating cream) for their morning shaving routine and assessed their mood before and after by means of self‐assessment manikins and a general mood estimate questionnaire. In a second study phase the psychophysiological parameters heart rate, skin conductance and facial electromyogram activity of the resting subjects were recorded after exposure to three different odors, the fragrance of the men's products of the habituation phase, a control fragrance and the solvent dipropylene glycol. During the habituation phase the cosmetics had positive effects on the mood behavior of the subjects. These positive effects could be confirmed by the objective measurements of peripheral nervous system parameters in the second study phase.
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