Emotional and functional conceptualisations for beer, wine and non-alcoholic beer consumption in the Netherlands and in Portugal

A Patricia Silva,G Jager,R Van Bommel,H Van Zyl,H.-P Voss,M Pintado,T Hogg,C De Graaf

doi:10.1016/j.appet.2014.06.055

Abstract

Emotional and functional conceptualisations for beer, wine and non-alcoholic beer consumption in the Netherlands and in Portugal

Highlights

Consumers have emotional associations with particular foods and their functionality in terms of for example health. These associations are defined as conceptualisations and play an important role in food choice
Wine and beer elicited the highest number of attributes
For the Portuguese, drinking wine brings a feeling of relaxation and pleasure and it is related to its sensory properties and accompanying foods

Summary

Introduction

Consumers have emotional associations with particular foods and their functionality in terms of for example health. Emotional and functional conceptualisations for beer, wine and non-alcoholic beer consumption in the Netherlands and in Portugal A. DE GRAAF Wageningen UR, Division of Human Nutrition, PO Box 8129, 6700 EV, The Netherlands.

Results

Conclusion