Emojis as a new Visual Language in Advertising Creativity

Abstract

Creativity the magical force,the foundation upon which advertising business is built. Whenever it comes to Advertising “Creativity” is the critical, most important aspect to be looked upon. Advertisers all over the world are constantly trying to find best ways to grab the attention, to appeal the largest audience possible. They are constantly looking for eye catching innovative visual elements to implement in designs. Modern communication technology has created Emojis, a new symbolic language, that became an important part of communication. And now they are being used in advertising messages targeted to Generation Z. Emojis gave them an easier way to express ideas. Advertisers are developing ads to target them based on the Emojis they use. This paper aims to look closely, explore Emojis as the world's fastest growing form of visual communication, as a new visual Advertising language in the digital age, and how it contributes in engaging&persuading Generation Z,As it is important to speak the language of your target audience. The paper presents a brief history of Emojis, studies Emoji's various characteristics, how could they be utilized successfully in Advertising creativity through looking closely on selected International Emoji inspired Ads. Finding that Emojis are the New advertising Age visual language .They are effective visual tools in the new era of advertising communication when used upon previous study of the target audience with respect to cultural differences Emojis aren’t just a trend they will stay for a while as an inspirational tool for designers. They are the next communication evolution.