Abstract

This paper focuses on the innovativeness of rural economy and in particular on the way rural entrepreneurs in endogenous and exogenous sectors make use of their rural environment. building upon the sustainable innovation framework, key strategies for rural development are formulated. the described data refers to the rural innova region (10 rural eu regions). The results show that rural innovation is essentially a process of valorising endogenous potentials by connecting them with exogenous assets.

Highlights

  • During the last decades agricultural sector in Europe is in transition, affecting agricultural sector and rural economy as a whole

  • A potential synergy with natural resources and rural tourism is perceived, this is not realised yet. – Economical sustainability is perceived as the income stability of the subsector, which is positively evaluated in the food industry and the private services

  • The results reveal a number of dynamics which should be taken into account in rural development planning and can be further developed in future research

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Summary

SUMMARY

This paper focuses on the innovativeness of rural economy and in particular on the way rural entrepreneurs in endogenous and exogenous sectors make use of their rural environment. building upon the sustainable innovation framework, key strategies for rural development are formulated. the described data refers to the rural innova region (10 rural eu regions). This paper focuses on the innovativeness of rural economy and in particular on the way rural entrepreneurs in endogenous and exogenous sectors make use of their rural environment. Building upon the sustainable innovation framework, key strategies for rural development are formulated. The described data refers to the rural innova region (10 rural eu regions). The results show that rural innovation is essentially a process of valorising endogenous potentials by connecting them with exogenous assets

INTRODUCTION
Sustainable innovation in rural areas
Rural development strategies
ASSETS OF RURAL ENTREPRENEURSHIP
Human capital
Physical capital
Social capital
Financial capital
STRATEGIES FOR RURAL DEVELOPMENT
Rural development strategy
Reinforcing the rural identity as a precondition for rural marketing
Valorising the rural knowledge base through formal networking
Reinforcing the orientation on the exogenous supply chain and competitors
Consulting rural entrepreneurs about regulations and incentives
CONCLUSIONS
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