Abstract
Since the creation of Unit Trust of India in 1964, the mutual fund sector in India has grown swiftly and earned a lot of popularity. Simultaneously, a substantial plausible academic literature covering a wide range of mutual fund-related themes has emerged. Investors' perceptions and preferences concerning various mutual fund schemes, as well as the variables that drive different classes of investors to invest in mutual funds, are among the most often treated themes in the contemporary literature. Across light of this, a survey of 52 mutual fund investors in Mumbai cities (India). According to the study, the most influential criteria in persuading most investors to choose mutual fund schemes are safety, prior performance, and liquidity. Parametric and non-parametric statistical approaches were used to carry out the research. In terms of research, such a study will aid in the development and expansion of knowledge in the subject of personal investment.
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