Emerging E-Commerce Trends in India: Opportunities and Challenges

Abstract

E-commerce refers to the buying and selling of services over the internet as well as the data and money transfers required to complete the sales. It is often referred to as online commerce or electronic commerce. India's e-commerce market is growing quickly. E-commerce is unquestionably a business alternative that must be investigated in the future. E-commerce forecasts indicate a substantial increase in the number of businesses in our nation. Indian e-commerce has shown tremendous growth in recent years, supported by a growing internet user base on mobile phone devices. Due to widespread internet use and advanced electronic devices, India's e-commerce sector is expanding at a rapid rate. Since the majority of people are unaware of online fraud and corruption when conducting transactions, darkness rules. This is by far the greatest difficulty that the Indian e-commerce sector is currently facing. Even financial transactions can be completed quickly and effectively with e-commerce from anywhere in the world. Future generations will feel more at ease making purchases exclusively online. The study's goal is to highlight the idea of e-commerce. The secondary data employed in this study's research approach were listed in various online databases of books, academic papers, and related e-commerce articles. The goal of the current study is to describe the current state of e-commerce in India and to look at its prospects and difficulties.