Abstract
The existence of traditionally managed Balinese city hotels is increasingly threatened by the presence of chain hotels, which are internationally managed with an excellent standard of hotel hospitality. In a commercial context, franchised hotels benefit the franchisor, franchisee, and consumers in terms of the quality of hotel standardization and reputation. Still, such hotels remain incomparable to the Balinese city hotels managed traditionally by family owners. In the legal context, the emergence of various types of modern franchised city hotels in Bali is influenced by suitable laws and policies, such as the World Trade Organization (WTO) Agreement with one of its ground bases called the “Non-Discrimination Principle” at the international level and at the regional level, the Association of Southeast Asian Nations Economic Community, which also emphasizes that one of the important central pillars of the multilateral trading system is a region fully integrated into the global economy. The emergence of modern chain city hotels has prevented the local city hotels from competing in terms of both the infrastructure and quality management services. To overcome these crucial issues, the model provisions of the local government regulation and self- regulation framework of hotel associations must be constructed to strengthen the local city hotels as chain hotels by implementing traditional values, e. g. , the Tri Hita Karana, the corporate social responsibility as a strategic development, and human rights approaches, that comply with the WTO Agreement and the laws and policies at the regional level.
Highlights
The city hotels are one of the important components to support tourism activities in Bali, Indonesia
The emergence of various types of modern franchised city hotels in Bali is influenced by suitable laws and policies, such as the World Trade Organization (WTO) Agreement with one of its ground bases called the “Non-Discrimination Principle” at the international level and at the regional level, the Association of Southeast Asian Nations Economic Community, which emphasizes that one of the important central pillars of the multilateral trading system is a region fully integrated into the global economy
The WTO Agreement, which consists of three annexes, the Trade-Related Aspects of Intellectual Property Rights Agreement, the General Agreement on Trade in Service (GATS) Agreement, and the Trade-Related Investment Measures Agreement, provides equal treatment to all the member countries to conduct business activities related with intellectual properties (IPs), services, and investments
Summary
The city hotels are one of the important components to support tourism activities in Bali, Indonesia. The emergence of various types of modern franchise city hotels in Bali, is influenced by the suitable laws and policies, such as the regime of World Trade Organization (WTO) Agreement with one of its ground bases, the“non-discrimination principle, ” at the international level. To urge hotel associations to take the initiative in constructing the “SelfRegulation Framework, ”concepts of corporate social responsibility (CSR) and partnership should beappropriately considered as aprotection model In this context, the hotel associations or relevant stakeholdersare expected to help and strengthen the local city hotels to compete fairlywith the international or modern franchised hotels through partnership programs, such as chain city hotel associations, to provide access to modern franchised management, capital, modern marketing, service standards, and CSR programs. This article elaborates the possibility of developing Balinese city hotels as franchised or chain hotel models by implementing traditional community values, such as Tri Hita Karana(THK) principles, and CSR as a strategic development
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
