Abstract
This study described and determined the presence of the “Made in China” products and its impact on the tiangge business in Cabanatuan City. The findings of the study revealed that most of the respondents acquired their knowledge in tiangge business from their parents, in which Ready To Wear (RTW) was the type of product that was mostly being sold. Moreover, the nature of tiangge business was mobile vending, with a rental fee of ₱1000 - ₱5000. The primary sources of products were suppliers, with ₱4001 - ₱6000 estimated daily earnings and spent 6 - 8 hours of vending. Furthermore, the respondents affirm that tiangge business contributed to their life sustenance by sending their children to well-known schools, secured life insurance, able to buy a parcel of land and buy their own pick-up truck and vehicle and secure their monthly amortization on time. On the other hand, the respondents are aware of the invasion of Made in China products in the marketplace. They were able to handle business competition because they used an adaptation strategy to understand customer preferences and other locale-specific requirements. Also, they adopted an effective marketing mix to best satisfy their consumers’ needs and wants.
Highlights
Over the past years, bazaars, more popularly known as tiangges (Ho, 2011) can be seen everywhere, during holiday seasons, festivals, and even barrio fiestas from all over the country
This study described and determined the presence of the “Made in China” products and its impact on the tiangge business in Cabanatuan City
The respondents affirm that tiangge business contributed to their life sustenance by sending their children to well-known schools, secured life insurance, able to buy a parcel of land and buy their own pick-up truck and vehicle and secure their monthly amortization on time
Summary
Bazaars, more popularly known as tiangges (Ho, 2011) can be seen everywhere, during holiday seasons, festivals, and even barrio fiestas from all over the country. During these seasons, most people are willing to shop a variety of goods, whether as a gift or for personal use (Yanuaria, 2017). Selling products in bazaars can earn extra income with minimal capital (Villafuerte, 2018) Likewise, this is an opportunity to get feedback from target customers to improve their products. “tiangge” is a Filipino term for a flea market, bazaar, or just a market in general (Bartolome, 2014) which is not permanent (Yanuaria, 2017) and can only operate not more than 15 days
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