Abstract
<p>Social changes led to the gradual disappearance of traditional Han costume. While in the context of national cultural revival, the "Chinese Hanfu movement" has given rise to the appearance and commercialization of Han Retro Wedding Dress, which including "Zhou style", "Han style", "Tang style", "Song Style" and "Ming style." Chinese history and culture, social democratic environment, economical market promotion and diverse aesthetic needs give the soil for these dresses. While contemporary wedding dresses in China are mostly westernized, and these retro dresses bring certain "reverse cultural shock" to Chinese marriage custom. The key of dealing with the "reverse cultural shock" and reviving Chinese costume culture should be following the market rules with sufficient cultural consciousness of the whole Chinese nation.<strong></strong></p>
Highlights
Social changes led to the gradual disappearance of traditional Han costume
While in the context of national cultural revival, the "Chinese Hanfu movement" has given rise to the appearance and commercialization of Han Retro Wedding Dress, which including "Zhou style", "Han style", "Tang style", "Song Style" and "Ming style." Chinese history and culture, social democratic environment, economical market promotion and diverse aesthetic needs give the soil for these dresses
Under the influence of "Hanfu movement", the new emerging Han retro wedding dress has been increasingly appearing in urban wedding ceremonies or wedding photography
Summary
In current China, the Han retro wedding dress, which combines the ancient costumes of Han race with modern aesthetic and design methods is known as “Hanfu wedding dress”, “ancient wedding costume”, “Chinese classical wedding dress”, etc. The shapes, patterns, textiles of their dresses, and relating items were all delicately designed, and the ritual was aided by Hanfu enthusiasts, which subsequently became the model of later Han-style wedding Whenever possible, these types of wedding dress will be designed in the form of formal ancient Chinese costumes of upper-class, and they are constantly pursuing of "Chinese classical beauty" in all aspects like fabrics, colors, accessories and dress etiquettes. Professor Zhou Xing once said, "relying on such a huge and complex cultural history of Chinese clothing, and lacking of 'authoritative guidance', the new 'invention' of Hanfu will naturally develop to different styles and forms " In spite of the guide and interference of some academics and experts involved in the Hanfu movement as time goes by, these academic rhetoric get no power in reality applications, and it is still the individual aesthetic preferences and market demand that determines the reconstruction form of classical wedding dress and ritual. Whether it be necessary to unified these costumes, and subsequently how to do that, are controversial both in theory and practice
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