Abstract
Purpose – This paper offers a practical insight into the application of Lotka's law of author productivity to the question of how likely it is that an author will return to a particular publisher (rather than make another contribution to a subject literature, which is its usual application). The question of author loyalty, especially repeat visits, is one which is of great interest to publishers.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
