Abstract
This article explores the transformative potential of design thinking in navigating the complex challenges faced by program managers. By embracing the principles and strategies of design thinking, program managers can foster innovation, drive customer-centricity, and enhance adaptability in an increasingly dynamic business landscape. The article examines the key stages of the design thinking process, its applications in overcoming common program management challenges, and the strategies for implementing design thinking within organizations. Through practical insights, the article demonstrates how design thinking can be integrated into Agile methodologies, stakeholder engagement, and customer experience design to deliver superior program outcomes. The article concludes with a vision for the future of design thinking in program management and a call to action for program managers to adopt this approach as a core capability for success.
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