Embedding Small Business and Entrepreneurship Training within the Rural Context

Abstract

Rural small business owners face challenges that are not generally present in urban locations. As a result, they need training programmes that are specific to this context. This paper presents a framework for such a programme. First, the programme is based on the perspective that rural business owners are strongly motivated, but not necessarily by financial goals alone. Second, the owners must approach the issue of business development with the realization that multiple income sources may be required for business sustainability. Third, the primary resources are the owners themselves, along with their family, their business and their community – all available locally. Finally, the curriculum is delivered using examples of successful rural entrepreneurs.