Abstract
In 2005 the University of Toronto Libraries and the MaRS Discovery District, a hub for entrepreneurial activity in Canada, joined forces to launch a market intelligence service aimed at science and technology entrepreneurs in the province of Ontario. Through this innovative program, University of Toronto librarians are on-site in the MaRS Discovery District where they work directly with MaRS business advisors and local entrepreneurs to provide access to market research and business planning resources and support the University's research commercialization strategy.
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