E-marketing through Social Media Platforms under the Umbrella of Persuasive Language: Explanatory Study for some Private Companies Using Social Media Platforms

Abstract

E-marketing means simply buying and selling through the internet. It consists of two important components, online shopping and online purchasing. The two components of e-marketing play a vital role to attract customer’s attention as well as interact with them through the product information details and characteristics. Social media platforms like Twitter, Facebook, Instagram, and others social media platforms can be one of the most obvious advantages of e-marketing due to the fact that they become a dynamic engine not only promote local businesses, but also help international businesses grow. Businesses have utilized social media platforms to distribute their goods quickly and widely. Persuasive language through social media platforms considers a critical advantage with great attention to argument quality, post popularity, and post attractiveness. The problem of the study relies on neglecting some companies the significance of using persuasive language to advertise their goods and services. The importance of the research focuses on the rule of persuasive language in growing, prospering, and attracting more customers. Research sample consisted of 132 small companies in Iraq that use social media platforms effectively in order to attract customers to their goods and services. The results were analyzed by using SPSS and AMOS programs. The results of the research shows that persuasive language can support small business by taking advantage of utilizing social media platforms in order to attain a high niche and compete with other companies in the marketplace. Therefore, public sector institutions and companies must take into consideration the private sector's experience in how to deal with customers or beneficiaries and gain profitable benefits and returns at the same time.