Abstract
This study examined the intricate use of metaphorical language by President Joe Biden inaugural address, revealing its profound impact on political rhetoric and public perception. Utilizing conceptual metaphor theory as a framework, this study thoroughly identified and analyzed different types of metaphors in Biden's speech: conceptual, structural, and cultural. The analysis revealed how these metaphors transcend mere linguistic ornamentation and serve as fundamental cognitive tools that shape collective understanding and emotional connection. Biden’s speech, which is rich in metaphors, transforms complex political and social challenges into relatable stories and images that, resonate deeply with a wide audience. This study also contextualizes metaphorical use in a broader historical and cultural context, highlighting the dynamic nature of the political discourse. Moreover, it sheds light on the educational importance of understanding metaphors, emphasizing their roles in enhancing communication and rhetorical skills in various fields. This study offers deeper insight into the strategic use of metaphors in political rhetoric and how they play a crucial role in the interplay between language, cognition, and persuasion.
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