Abstract

The $44 billion acquisition of Twitter is full of drama, according to Elon Musk. It could even serve as a case study for future industry leaders. But Twitter is a complete mismatch with Elon Musk's existing or ongoing business units. At the same time, Musk is trying to enforce his will with a new acquisition strategy that has sent certain messages. He said he was buying Twitter for freedom of speech. By comparing his company's business model to its industry. Twitter as a media platform doesn't fit with Musk's original business landscape, but he has a new acquisition strategy that is getting its message across. Musk's wealth comes largely from his stakes in Tesla and SpaceX. Both companies were funded by private investment and government contracts and have grown and succeeded. Before the acquisition, Twitter had been struggling with financial challenges. Musk may have seen the potential to turn around Twitter's finances, using the platform to influence public opinion and have more control over the narrative on the platform. Elon Musk's acquisition of Twitter highlights the potential impact on a struggling business of a chief executive with a large stake in a number of successful companies. Despite business model mismatches, Musk's experience in growing and growing his company, combined with his belief in the power of social media, could lead to a successful future for Twitter.

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