Abstract
Scholars in the arena of media and communication have paid attention to the news framing of the controversial US drone policy in the post 9/11 mainly from the Western media perspectives. Scant scholarly heed has been given to examine the media framing of the US drone strikes from the national media perspectives of the targeted countries. The current study attempts to build on the existing scholarship on US drone policy by exploring the news media framing in two elite national newspapers of Pakistan. Using inductive framing as methodological approach and qualitative analysis as methodology, the study analyzed the editorial discourse in the selected dailies on the US drones. The findings reveal that both the newspapers covered the drones using strikingly different frames. The Daily Times constructed the discourse on US drones using the efficacy frame predominantly- that the drones are effective and doing ‘good job’ against the militants. The Express Tribune framed the drones as violation of Pakistan’s sovereignty and counterproductive. The discussion elaborates the possible factors for the differential framing of US drones in the two national dailies of Pakistan.
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