Eliciting Value Propositions and Services in the Market for Electric Vehicle Charging

Abstract

We developed a new service for electric vehicle (EV) charging, based on Peer-to-Peer Sharing and Collaborative Consumption (P2P SCC). In the current market for EVs, the original business model is not projected to be profitable, which negatively influences the possibility of the service's market entry. In order to increase the profitability, we look for ways to increase the service's value-in-use to the customer. We thus analyze 22 business models on the market for EV charging for their value propositions, underlying services, and revenue streams. The identified services' suitability for adoption to the current business model is discussed. We contribute to research and practice by giving an extensive overview of existing business models, their value propositions, services, and revenue streams in the domain of EV charging as well as insights into our own development process. Additionally, the results are generalized to be applicable for other P2P SCC business models looking to extend their value propositions.