Elicitation the Criteria of Scenography to enhance the effectiveness of windows display design

Abstract

Scenography is the place where the theatre or cinema shows are displayed including furniture, auditory and visual or humanity elements, it is the art where a good integration between scenic design elements is accrued to deliver the idea or the dramatic event to the audience in admirable and thrilling ways. Scenography has a much closed relationship with windows display design because of the usage of the same elements to offer the products or services to the target audience in attractive and thrilling ways through using thesignificances of those elements to relate the offered products or services with feelings and specific meanings. While seeing windows display designs we noticed that there is lack of applying the appropriate principles of scenic designs sometimes there is no relationship between the visual elements that are used and itssignificances From that point the problem of the research appeared and the researcher summarized it in the following questions: How the benefits of the significances of the elements used in scenic designs for windows display can be used to enhance the mental image of the products and services ,What are the criteria of designing the scenic designs for windows display to motivate a positive feelings to the recipients to increase itseffectiveness. The aim of the research was to study the scenography art and its elements and how to get the benefits of thesignificances to relate them with the products or services, and to put a criteria to design the scenic designs for windows display. The research followed the descriptive analytical study to describe and analysis a samples of contemporary windows display designs, qualitative approach to measure the impact of scenography in window display on the recipients through a questionnaire to elicit the criteria of designing a scenic designs for windows display. The results of the research showed that when getting the benefits of the significances of the elements used to design the scenic designs for windows display and when following the appropriate criteria to design it thescenic designs of the windows display will be more enhanced and effective on the recipients.