Abstract
Local elections 2007: the Lecce case and the new paradigms of campaigning ABSTRACT: Permanent campaign, personalization of politics, postmodern campaigning. The studies concerning political communication have been expanding on these three topics for a long time. Each election becomes an opportunity to trail the new analytical models. The election campaign carried out in May 2007 in Lecce belongs to the area of interest of the latest reflections about the campaigning’s transformations in Italy. The two main competitors have managed some typically postmodern election campaigns. The competition has confirmed the advantages that an incumbent can have: the experience is very important; the good effects of the incumbency factor are still alive.
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