Abstract
Abstract This chapter presents the results of interviews with people involved in the elephant camp business in Thailand regarding how elephant camps can be better managed and what makes for success. Interview questions included: How have elephant camp managers responded to the changes in animal welfare perceptions? How have managers responded to travel agencies and tourists opposed to using elephants for tourism entertainment activity? Are these animal welfare rules effective? How do they organize elephant tours in a sustainable way? How are mahouts recruited and trained? Finally, what are their thoughts on elephant tourism innovations such as coffee beans collected from elephant dung and elephant volunteer tourism?
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